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+title = "Introducing the Lama"
+date = 2025-04-25
+categories = ["Stories"]
+tags = ["lama", "mascot", "ethos", "gear stories", "bikepacking"]
+slug = "introducing-the-lama"
+image = "lama-riding-chandigarh.webp"
+description = "He’s not a reviewer. Not a guru. Just the Lama — your quiet companion across Gearlama. When he shows up, it means the ride matters."
+keywords = ["Lama", "Gearlama mascot", "fixie monk", "indian cycling", "bikepacking character"]
++++
+
+You’ll see him in corners of the website.  
+Tucked into reviews. Peeking out from stories.  
+Gliding through traffic. Waiting at a dhaba.  
+A robe flapping. A fixie humming. A pair of round glasses catching the light.
+
+**He is the Lama.**
+
+---
+
+The Lama isn’t a reviewer.  
+He isn’t a salesman.  
+He isn’t even real — but he’s very much alive.
+
+He’s the spirit of Gearlama.  
+Calm. Curious. Slightly dusty.  
+Completely obsessed with the little things that make big rides better.
+
+---
+
+When we find gear that just works — not in a lab, but on bad roads, late nights, steep climbs —  
+you’ll probably see the Lama riding alongside it.
+
+He doesn’t overthink.  
+He doesn’t scroll.  
+He rides. Listens. Waits.
+
+Sometimes, all he leaves behind is one line:
+
+> *“This one stays.”*
+
+---
+
+You’ll find him where the journey meets simplicity.  
+Where form follows function.  
+Where a yellow fixie can outpace a city full of scooters, just by showing up with soul.
+
+---
+
+So no, the Lama isn’t just a mascot.  
+He’s a reminder.
+
+That even in a noisy world, there’s still space for calm rides, good gear, and stories worth telling.
+
+And this is where his story begins.
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