feat: update to sunglasses llama mascot
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---
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title: About
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image: "shunya-campfire-hero.webp"
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image: "lama-campfire-hero.webp"
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description: A space for stories, gear, and voices from the Indian cycling frontier.
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date: '2025-04-19'
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aliases:
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@ -18,45 +18,59 @@ menu:
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# About the Gearlama Blog
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There’s a certain silence on a solo ride — the kind that fills you. A descent at dusk, gravel under tyre, breath steady, mind open. That’s the feeling we want this blog to carry.
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We ride. We test. We tell.
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The Gearlama Blog isn’t just a list of products or a content calendar. It’s a shared campfire for those who ride to disappear, to discover, or to dig deeper — into gear, terrain, or themselves.
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No epic overhyping. No mileage counters ticking in neon. Just real stories from roads, trails, and the dusty spaces in between.
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## Why This Blog Exists
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Here, the Lama rides too — sunglasses on, notebook tucked under a pannier strap.
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Gearlama began as a gear discovery platform for Indian cyclists. But cycling isn’t just gear — it’s people, places, stories. This blog is where all of that lives:
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Sometimes the trail speaks. Sometimes the gear breaks. Sometimes you just sit by the side of the road and think.
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- Real stories from real riders
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- Honest, field-tested gear thoughts
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- Ride guides and how-tos
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- Reflections on cycling culture in India
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- Voices that often don’t make it to mainstream cycling media
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This blog is our campfire. A place for rides that mattered. Gear that surprised us. Mistakes we earned the hard way. Stories worth telling.
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## Who It's For
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If you're looking for AI-generated listicles or top-10 clickbait, you'll be disappointed.
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In a world where noise travels faster than thought, there remains a quiet few — readers of the slow sentence, seekers of meaning between the lines. This space is for them.
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If you're looking for honest rides, calm reflections, and hard-earned wisdom — you're home.
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Where most scroll, we pause. Where most skim, we stay. We believe a story, like a good ride, deserves time — time to breathe, time to unravel.
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Whether you're bikepacking through Spiti, circling your local trails, or daydreaming from behind a desk, this blog is for you. If you’ve ever chosen the longer route just because it felt right — you’ll feel at home here.
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If you’ve ever paused not because you were tired — but because the light caught the dust just right — this blog is for you.
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## Contribute Your Story
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We’d love to feature your ride, your thoughts, or that one moment that stayed with you.
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📌 [Submit your story](https://docs.google.com/document/d/1TqPZX6nmfTptNIvgh3oKeMDuzYBCrgopBYDJHC875c0/edit?usp=sharing)
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📧 Or just drop us a line at [gear.lama@gmail.com](mailto:gear.lama@gmail.com)
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## Built with Intention
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This blog runs on [Hugo](https://gohugo.io/), styled simply using the [Stack theme](https://github.com/CaiJimmy/hugo-theme-stack) designed by Jimmy. Because minimalism isn’t just in our saddlebags, it’s in our code too.
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Welcome to the quieter side of Gearlama.
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---
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*Curated gear. Ridden in India.*
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## Why This Blog Exists
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Ride light, write true.
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Gearlama began as a gear discovery platform for Indian cyclists.
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But cycling isn’t just gear — it’s people, places, and stories.
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— Bharat, for Team Gearlama
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This blog is where all of that lives:
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- Real stories from real riders
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- Honest, field-tested gear thoughts
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- Ride guides and how-tos
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- Reflections on cycling culture in India
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- Voices that often don’t make it to mainstream cycling media
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We built this blog for the long roads, the dusty ones, and the ones nobody’s mapped yet.
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---
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## Who It's For
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In a world that scrolls fast, this space pauses.
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For readers of the slow sentence.
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For seekers of meaning between the lines.
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For anyone who knows a good ride deserves time — and a story.
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Whether you’re bikepacking through Spiti, circling your local trails, or dreaming of your next route from behind a desk — this is for you.
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If you’ve ever paused not because you were tired, but because the light caught the dust just right — you’ll feel at home here.
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---
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## Contribute Your Story
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Got a ride that left a mark? A gear hack that saved your tour? A thought you couldn’t shake after 40 km of silence?
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We’d love to hear from you.
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[Write to us](mailto:gear.lama@gmail.com). 📌 [Share your story](https://docs.google.com/document/d/1TqPZX6nmfTptNIvgh3oKeMDuzYBCrgopBYDJHC875c0/edit?usp=sharing). The campfire’s always open.
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+++
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title = "Introducing the Lama"
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date = 2025-04-25
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categories = ["Stories"]
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tags = ["lama", "mascot", "ethos", "gear stories", "bikepacking"]
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title = "Meet Lama: The Spirit of the Quiet Adventure"
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date = 2025-04-26
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categories = ["Voices"]
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tags = ["introduction", "mascot", "philosophy"]
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slug = "introducing-the-lama"
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image = "lama-riding-chandigarh.webp"
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description = "He’s not a reviewer. Not a guru. Just the Lama — your quiet companion across Gearlama. When he shows up, it means the ride matters."
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keywords = ["Lama", "Gearlama mascot", "fixie monk", "indian cycling", "bikepacking character"]
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image = "lama-hero.webp"
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description = "Introducing Lama — the calm, confident spirit guiding Gearlama’s journey into quiet, meaningful adventure."
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keywords = ["gearlama mascot", "lama mascot", "gearlama introduction", "cycling adventure", "quiet adventure", "bikepacking india"]
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+++
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You’ll see him in corners of the website.
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Tucked into reviews. Peeking out from stories.
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Gliding through traffic. Waiting at a dhaba.
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A robe flapping. A fixie humming. A pair of round glasses catching the light.
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Somewhere along a forgotten trail —
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where dust drifts like old memories,
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and the horizon hums a quiet song —
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he waits.
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**He is the Lama.**
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Lama.
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Not loud, not hurried, not desperate for attention.
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Just there.
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Sunglasses tilted against the evening sun, a battered touring bike resting against his side, bags worn smooth from a thousand silent miles.
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He does not race towards the future; he rides into it.
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Measured. Patient. Eyes open, but heart even more so.
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At Gearlama, we believe that gear is not about glamour.
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It’s about trust — trust that when the road turns rocky, or the clouds crack open, what you carry will not fail you.
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Lama knows this.
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He chooses what lasts, what matters.
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He believes in setting out at dawn with just enough and never too much.
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In the joy of small discoveries: the perfect cup of tea at a roadside shack, the quiet nod of another rider passing by.
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He is not a hero.
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He is not a slogan.
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He is a companion.
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A reminder that the best journeys are never about the finish line —
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but about the grit, the grace, and the gear that gets you there.
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Welcome, Lama.
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You’re among friends here.
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---
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The Lama isn’t a reviewer.
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He isn’t a salesman.
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He isn’t even real — but he’s very much alive.
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He’s the spirit of Gearlama.
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Calm. Curious. Slightly dusty.
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Completely obsessed with the little things that make big rides better.
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---
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When we find gear that just works — not in a lab, but on bad roads, late nights, steep climbs —
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you’ll probably see the Lama riding alongside it.
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He doesn’t overthink.
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He doesn’t scroll.
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He rides. Listens. Waits.
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Sometimes, all he leaves behind is one line:
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> *“This one stays.”*
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---
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You’ll find him where the journey meets simplicity.
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Where form follows function.
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Where a yellow fixie can outpace a city full of scooters, just by showing up with soul.
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---
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So no, the Lama isn’t just a mascot.
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He’s a reminder.
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That even in a noisy world, there’s still space for calm rides, good gear, and stories worth telling.
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And this is where his story begins.
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_We hope you’ll meet him often —
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on every page you browse,
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on every path you choose to ride._
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