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fix: markdown blockquote formatting issues
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@ -45,9 +45,7 @@ Physical shops need to double down on *service as product*. That means:
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- Personalized builds for touring, commuting, or racing
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> Example: **Cyclofit (Noida)** built a reputation through their fit and tuning studio, attracting riders from across NCR. Their service bay is as central as their sales floor.
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> Example: **Decathlon** stores across India offer free first service and discounted tune-ups within six months of purchase — a simple but effective model for return visits.
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> Example: **Crankmeister (Bangalore)** is known for custom builds and high-spec touring setups. Their workbench has helped set up bikes that have gone across Spiti, Leh, and even the European Alps.
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## 4. Reward Loyalty in Unexpected Ways
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@ -109,9 +107,7 @@ Pick a direction. Become *known* for something:
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- “The commuter tuning garage”
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> Example: **Vitti Trading (Bangalore)** is quietly known among serious riders for its curated range of high-quality Japanese cycling gear — from Sugino cranksets to Nitto stems. It’s the place mechanics go when they want parts that last decades.
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> Example: **Crankmeister (Bangalore)** has carved out a niche with fully custom long-distance rigs. If you’re riding to Nepal or through Bhutan, chances are someone will say: "Take it to Crank."
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> Counterpoint: A well-meaning shop in north India once tried to cater to all segments — from low-end kids' cycles to high-end carbon builds. Without clarity or depth, they struggled to win any particular crowd. A few years later, the shop shut down, unable to compete with specialists and online giants alike. Trying to be everything to everyone is a sure way to be remembered by no one.
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## Final Word
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