+++
title = "Introducing the Lama"
date = 2025-04-25
categories = ["Stories"]
tags = ["lama", "mascot", "ethos", "gear stories", "bikepacking"]
slug = "introducing-the-lama"
image = "lama-riding-chandigarh.webp"
description = "He’s not a reviewer. Not a guru. Just the Lama — your quiet companion across Gearlama. When he shows up, it means the ride matters."
keywords = ["Lama", "Gearlama mascot", "fixie monk", "indian cycling", "bikepacking character"]
+++

You’ll see him in corners of the website.  
Tucked into reviews. Peeking out from stories.  
Gliding through traffic. Waiting at a dhaba.  
A robe flapping. A fixie humming. A pair of round glasses catching the light.

**He is the Lama.**

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The Lama isn’t a reviewer.  
He isn’t a salesman.  
He isn’t even real — but he’s very much alive.

He’s the spirit of Gearlama.  
Calm. Curious. Slightly dusty.  
Completely obsessed with the little things that make big rides better.

---

When we find gear that just works — not in a lab, but on bad roads, late nights, steep climbs —  
you’ll probably see the Lama riding alongside it.

He doesn’t overthink.  
He doesn’t scroll.  
He rides. Listens. Waits.

Sometimes, all he leaves behind is one line:

> *“This one stays.”*

---

You’ll find him where the journey meets simplicity.  
Where form follows function.  
Where a yellow fixie can outpace a city full of scooters, just by showing up with soul.

---

So no, the Lama isn’t just a mascot.  
He’s a reminder.

That even in a noisy world, there’s still space for calm rides, good gear, and stories worth telling.

And this is where his story begins.