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Dev (#13)
* feat: Introducing shunya our mascot. New logo and image in about screen * feat: introducing shunya * feat: change shunya to lama
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content/post/introducing-the-lama/index.md
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content/post/introducing-the-lama/index.md
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title = "Introducing the Lama"
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date = 2025-04-25
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categories = ["Stories"]
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tags = ["lama", "mascot", "ethos", "gear stories", "bikepacking"]
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slug = "introducing-the-lama"
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image = "lama-riding-chandigarh.webp"
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description = "He’s not a reviewer. Not a guru. Just the Lama — your quiet companion across Gearlama. When he shows up, it means the ride matters."
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keywords = ["Lama", "Gearlama mascot", "fixie monk", "indian cycling", "bikepacking character"]
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You’ll see him in corners of the website.
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Tucked into reviews. Peeking out from stories.
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Gliding through traffic. Waiting at a dhaba.
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A robe flapping. A fixie humming. A pair of round glasses catching the light.
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**He is the Lama.**
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---
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The Lama isn’t a reviewer.
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He isn’t a salesman.
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He isn’t even real — but he’s very much alive.
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He’s the spirit of Gearlama.
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Calm. Curious. Slightly dusty.
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Completely obsessed with the little things that make big rides better.
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---
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When we find gear that just works — not in a lab, but on bad roads, late nights, steep climbs —
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you’ll probably see the Lama riding alongside it.
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He doesn’t overthink.
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He doesn’t scroll.
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He rides. Listens. Waits.
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Sometimes, all he leaves behind is one line:
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> *“This one stays.”*
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---
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You’ll find him where the journey meets simplicity.
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Where form follows function.
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Where a yellow fixie can outpace a city full of scooters, just by showing up with soul.
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---
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So no, the Lama isn’t just a mascot.
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He’s a reminder.
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That even in a noisy world, there’s still space for calm rides, good gear, and stories worth telling.
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And this is where his story begins.
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content/post/introducing-the-lama/lama-riding-chandigarh.webp
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content/post/introducing-the-lama/lama-riding-chandigarh.webp
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